Passive voice is not a mistake. But too much of it makes writing vague, slow and hard to follow. In a busy UK inbox or on a busy website, readers give you a few seconds, so clear sentences matter.
This guide shows 15 passive voice examples with simple fixes, explains when passive is perfectly fine and gives you a quick way to spot it in your own writing. Every example is original, and the businesses are made up. The spelling is British, since the guide is written for writers and businesses in the UK.
What Is Passive Voice?
In an active sentence, the person or thing doing the action comes first. In a passive sentence, the action is done to the subject, and the doer comes later or disappears.
| Voice | Example | Who does the action? |
|---|---|---|
| Active | Our team sent the invoice. | Our team (named first) |
| Passive | The invoice was sent by our team. | Our team (named last) |
| Passive, no doer | The invoice was sent. | Not mentioned |
A passive sentence usually has a form of βto beβ (is, was, were, been) plus a past participle (sent, made, written). These passive voice examples all follow that pattern.

Why Active Voice Is Often Clearer
Active sentences are shorter, direct and easier to read on a phone. They also show who is responsible. The GOV.UK team recommends clear, direct writing for public information, and the Plain English Campaign in the UK promotes the same approach.
If you want to see how this fits into wider copywriting, read our SEO copywriting guide.
How to Spot Passive Voice Quickly
Use this two-step test on any sentence:
- Look for βwasβ, βisβ, βwereβ, βbeenβ or βbeβ followed by a past-tense word such as βsentβ or βmadeβ.
- Add βby zombiesβ after the verb. If the sentence still makes sense, it is passive. For example, βThe invoice was sent by zombiesβ works, so βThe invoice was sentβ is passive.
15 Passive Voice Examples and Fixes
Business emails
| # | Passive | Active fix |
|---|---|---|
| 1 | Your order has been dispatched by our team. | Our team has dispatched your order. |
| 2 | The invoice was sent on Monday. | We sent the invoice on Monday. |
| 3 | Mistakes were made in the report. | We made mistakes in the report. |
| 4 | Your complaint will be reviewed by a manager. | A manager will review your complaint. |
| 5 | The meeting has been moved to Thursday. | We have moved the meeting to Thursday. |
Example 3 shows why passive voice can hide responsibility. The active version is more honest, and readers usually trust honesty more.
Website copy
| # | Passive | Active fix |
|---|---|---|
| 6 | Free quotes are provided by our Leeds team. | Our Leeds team provides free quotes. |
| 7 | Our cakes are baked fresh every morning. | We bake our cakes fresh every morning. |
| 8 | Your data is protected by encryption. | Encryption protects your data. |
| 9 | Appointments can be booked online. | You can book appointments online. |
| 10 | Our service is chosen by local families. | Local families choose our service. |
Website copy works best when it speaks to the reader. Examples 9 and 10 become stronger when βyouβ or the audience takes the lead.
Reports, blogs and guides
| # | Passive | Active fix |
|---|---|---|
| 11 | The survey was completed by 40 staff. | Forty staff completed the survey. |
| 12 | A decision was made to delay the launch. | The board decided to delay the launch. |
| 13 | Keywords should be placed in the title. | Place keywords in the title. |
| 14 | The article was written by our editor. | Our editor wrote the article. |
| 15 | Mistakes can be avoided by planning. | Planning helps you avoid mistakes. |
Notice how the fix often makes the sentence shorter. Shorter sentences also read better on mobile, which helps with readability.
When Passive Voice Is Fine

Do not remove every passive sentence. These passive voice examples are perfectly acceptable:
- The doer is unknown: βThe shop was broken into last night.β
- The doer does not matter: βSelf Assessment tax returns must be filed by 31 January.β
- The object matters more: βThe new bridge was opened in 2019.β
- Formal or scientific writing: βThe samples were heated to 60 degrees.β
The rule is simple. Use active voice by default, and keep passive only when it helps the reader. Passive voice is not a spelling or grammar error, so the aim is clarity, not zero passives.
How to Fix Passive Voice Step by Step
1. Find the doer. Ask βwho or what did this?β In βThe form was completed,β the doer is missing, so decide who completed it.
2. Put the doer first. Move the doer to the start of the sentence.
3. Use a strong verb. Replace βis able to be doneβ with βcan doβ.
4. Read it aloud. If it sounds natural, keep it.
5. Check the whole page. Our free passive voice checker highlights passive sentences so you can review them quickly. Our filler word checker and power words highlighter help you tighten the rest, and our word counter tracks the length.
Nielsen Norman Group explains why plain, direct language helps readers understand and act.
Common Mistakes When Fixing Passive Voice
- Removing every passive sentence, even useful ones.
- Making sentences longer while fixing them.
- Dropping the doer and making the sentence vaguer.
- Writing βweβ in every sentence so the copy feels self-centred.
- Ignoring the tone, since formal documents can use more passive voice than a friendly blog.
Purdue Universityβs writing lab gives a clear explanation of active and passive voice if you want a second source.
FAQ
What is passive voice in simple words?
It is a sentence where the action is done to the subject, such as βThe email was sent,β instead of βShe sent the email.β
Is passive voice wrong?
No. It is correct grammar, but it can make business writing vague, so use it only when it helps.
How do I know if a sentence is passive?
Look for βwasβ, βisβ or βbeenβ followed by a past participle. You can also add βby zombiesβ after the verb to test it.
Do UK businesses need to avoid passive voice?
No law requires it. But clear, direct writing helps UK customers understand your emails and web pages faster.
Can a tool find passive voice for me?
Yes. A passive voice checker highlights likely passive sentences, but you still need to decide which ones to change.
Conclusion
Passive voice is a tool, not a villain. Use these passive voice examples as a guide: name the doer when it matters, keep sentences short and keep passive only for the cases where it helps the reader. For businesses and writers in the UK, clear active sentences make emails, service pages and guides easier to read and act on. Want help with clearer copy? Contact us.

- I’m Saba Sheikh, a self-employedΒ copywriter and SEOΒ content writer specializing in website copy, landing pages, SEO blog writing, product descriptions, and email copywriting. I create search-optimized, conversion-focused content that helps startups, small businesses, and eCommerce brands grow their online presence and attract more customers.
