Website Copy
Full site rewrite for a startup
A homepage-through-pricing rewrite for a startup whose messaging was scattered across too many ideas at once.
The Challenge
The site tried to say everything at once. Visitors couldn't tell what the product actually did or who it was for within the first few seconds.
The Approach
The whole site was rebuilt around one clear value proposition, with every page โ homepage, features, pricing โ reinforcing the same core message instead of competing with it.
The Result
A homepage that finally tells visitors what the product does in one read.
What this project included
Messaging workshop to find the one core value proposition
Homepage copy, above the fold through footer
Features and pricing page copy
Consistent voice and terminology across the site
One clear message, repeated everywhere, beats ten clever ones said once.
Want results like this for your project?
Let's talk about what website copy could do for your business.