SEO Audit and Link Building Case Study: 10,000 Clicks and 48K Impressions in 3 Months
Case Study ยท Complete SEO Services

SEO Audit and Link Building Case Study: 10,000 Clicks and 48K Impressions in 3 Months

A complete 3-month SEO project, from the first audit to backlinks and reporting, with the before and after for every part. Built for businesses selling in the UK, USA, Canada, Australia, Germany and France.

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3-Month Results

Search performance at a glance

Totals for the full 3-month project from Google Search Console. Click-through rate is clicks divided by impressions.

10,000Search clicks
48KImpressions
20.8%Click-through rate
3Months
20.8%
Click-through rate. About 1 in 5 searchers who saw the site clicked it.
Impressions48,000Clicks10,000
Impressions vs clicks. Every 5 impressions turned into 1 visit.
The 3-Month Process

How the project ran

Month 1

Foundation

  • SEO audit and fix list
  • Keyword research and intent mapping per country
  • Technical fixes and on-page SEO

Goal: a clean base search engines can understand

Month 2

Growth

  • SEO content built around search intent
  • Internal linking and content refresh
  • First guest posts

Goal: more pages ranking for the right keywords

Month 3

Authority

  • Backlink outreach and guest posting
  • Quality checks on every link
  • Reporting and next-step plan

Goal: stronger authority and steady traffic

01 ยท Before and After

SEO Audit

A full technical, on-page and content review. It finds what stops a site from ranking (broken pages, slow templates, duplicate or missing tags, thin content) and turns it into a prioritised fix list.

02 ยท Before and After

Keyword Research

Finding the search terms real customers use in each target country, grouping them by intent and mapping every keyword to the right page.

03 ยท Before and After

On-Page SEO

Optimising what is on each page: title tags, meta descriptions, headings, image alt text, schema and internal links, so search engines and readers understand the page.

04 ยท Before and After

Technical SEO

The foundation under the content: page speed, mobile layout, crawling, indexing, sitemap and Core Web Vitals.

05 ยท Before and After

Content Writing

SEO articles and service pages written around search intent, structured for readers first and optimised for ranking.

06 ยท Before and After

Guest Posting

Publishing relevant articles on trusted industry sites to earn visibility, referral traffic and editorial backlinks.

07 ยท Before and After

Backlinks and Off-Page SEO

Building authority beyond the website through quality outreach and links, each one checked for relevance and risk.

08 ยท Before and After

Tracking and Reporting

Search Console and Analytics tracking with clear monthly reports, so every decision is based on data.

Every step follows Google's own guidance. Read the official SEO Starter Guide from Google Search Central.

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