Product Descriptions
120 SKUs for a fashion brand
Consistent, on-brand product copy across a full 120-item catalog, written for both search engines and shoppers.
The Challenge
120 products needed descriptions that didn't read like a spreadsheet โ copy with real personality, but consistent enough to feel like one brand.
The Approach
A repeatable voice and structure was built once, then applied across the full catalog, with each description still written individually around the specific product.
The Result
A full catalog with a single, consistent brand voice, written for search and shoppers.
What this project included
Brand voice guide for product copy
120 individually written product descriptions
SEO-friendly titles and keywords per product
Consistent formatting across the catalog
Consistency doesn't mean repetition โ every product still needed its own reason to buy.
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Let's talk about what product descriptions could do for your business.