Email Copywriting
Welcome flow for a subscription brand
A five-email welcome sequence rebuilt around one clear offer per email, instead of five competing messages.
The Challenge
The existing welcome flow tried to sell, educate, and upsell in every email at once, so nothing in it actually landed.
The Approach
The sequence was rebuilt so each of the five emails carried exactly one message and one offer, in a logical order from introduction to purchase.
The Result
A welcome flow where each email has a single job, in the right order.
What this project included
Five-email welcome sequence, fully written
One clear goal and offer per email
Subject lines built for opens, not just clicks
A logical send order from welcome to purchase
Five emails, five jobs, no overlap โ that's what made this flow work.
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